A hotel general manager opening for the season is not running one hiring campaign. They are running three, and the three have almost nothing in common except the building.
- A hotel is three labour markets in one building. One generic advert for all of them fills none of them.
- Housekeeping is won on shift certainty and physical honesty, reception on language and temperament, F&B on pace.
- Season means your competitors advertise in the same fortnight. Being four weeks early is worth more than paying more.
- Screen for the shift before the skill. Most hotel mis-hires leave because of the hours, not the work.
Reception is a language and temperament hire. Housekeeping is a stamina and reliability hire. Food and beverage is a pace hire. Advertise all three with one advert about joining a dynamic team and you will get a pile of applications that fit none of them.
How should a housekeeping advert be written?
Honestly, and with the numbers in it. Housekeeping candidates have almost all been burned by an employer who understated the workload, so vagueness reads as a warning sign rather than as flexibility.
- Rooms per shift. The single most important number in the advert. Saying it plainly filters out everyone who would quit in week two.
- The shift, exactly. 07:00 to 15:00, five days, one weekend in two. Not "flexible hours".
- Pay, plus what sits on top. Meal on shift, laundry of uniform, transport or a shuttle. In a seasonal market these are worth as much as the hourly rate.
- Whether accommodation exists. For seasonal coastal hotels this decides the application more often than pay does. If you offer it, lead with it; if you do not, say so, because silence is read as yes.
Language is usually less critical here than employers assume, and over-specifying it shrinks your pool badly. A supervisor who speaks the local language and a team that does not is a normal, workable arrangement in most hotels.
What separates a good reception hire?
Temperament under mild hostility. Technical skill on the property management system is trainable in a fortnight; the ability to stay pleasant with a guest who has just been told their room is not ready is not.
That means your screening should be situational rather than biographical. Ask what they would do, not where they have worked.
- A guest arrives at 11:00 and check-in is at 15:00. The room is not ready. What do you say?
- Two guests are waiting, the phone is ringing and a colleague is asking you something. What happens first?
- A guest insists they booked a sea view. The booking says city view. What do you do before calling a manager?
Answers to those three will sort your pile faster than any CV. This is the same principle we use for scoring across every role - see candidate screening questions.
Food and beverage: hire for pace, not for CV
Breakfast service and a full restaurant evening are the two moments that break new staff. Someone who has worked in a fast cafe often outperforms someone with a longer CV from a quiet restaurant, because the limiting factor is composure at speed.
Say the covers per service in the advert. "Breakfast for 120, dinner for 60" tells an experienced candidate everything they need and quietly deters someone who has only ever done twenty.
The rest of the F&B playbook overlaps with restaurants generally, which we covered in hiring kitchen staff and hospitality hiring.
When should a seasonal hotel start hiring?
Four to six weeks before everyone else, which in most coastal markets means starting in late winter for a spring opening. The reason is not that candidates are unavailable later; it is that in the peak fortnight every hotel in the area is bidding for the same people, and you win by not being in that auction.
Being early also lets you run a smaller, cheaper campaign over a longer window instead of a panic campaign at a premium. We set out the full calendar in the seasonal hiring calendar.
Screening for the shift before the skill
Ask the hours question before anything else, and make it concrete. Not "are you flexible?" but "can you start at 06:30 and work one weekend in two through August?"
Most hotel mis-hires are not skill failures. They are people who took the job hoping the shift would turn out to be different from what it is. A single blunt question at the application stage removes almost all of them, and it costs you nothing.
The takeaway
Run three campaigns, not one. Put the hard numbers - rooms, covers, shifts, pay, accommodation - into the advert rather than the interview. Screen for hours and temperament before experience. And start before the market does.
Qwiza generates a separate ad and quiz for each role from one description, in the languages your candidates speak, and returns a ranked shortlist per role - so three campaigns cost you about as much effort as one.
Opening for the season?
Qwiza builds a separate campaign for reception, housekeeping and F&B from one job description and delivers scored candidates for each - 48-hour pilot target.
See hospitality hiringFrequently asked questions
How far ahead should we advertise seasonal hotel roles?
Four to six weeks ahead of the local peak, which usually means starting in late winter for a spring opening. The advantage is not availability but competition: in the peak fortnight every hotel nearby is advertising, and being early keeps you out of that bidding war.
Do housekeeping candidates need to speak the local language?
Usually less than employers assume. A supervisor who speaks the local language with a team that does not is normal and workable in most hotels. Over-specifying language on housekeeping adverts shrinks the pool sharply for very little operational gain.
Should accommodation be mentioned in the advert?
Always, either way. In seasonal coastal markets accommodation decides more applications than pay does. If you offer it, lead with it. If you do not, say so plainly, because candidates read silence as a yes and you will lose them at the offer stage.


